Social Media or Socialized Media?
For the past couple of years I haven’t been in a client meeting or industry event where “social media” isn’t mentioned. Forget “mention”: it has been at the core of the discussion. But in all these...
View ArticleIt’s a global village, remember?
Some time ago on a blog not so far away there was a posting about the role that borders play in digital influence. The conclusion that I drew was that borders have an extremely limited role to play...
View ArticleI Swear They’re Out There
If you’re a Sheryl Crow fan like me, you’ll recognize the lyrics from Maybe Angels. But in this economy, B2B marketers and Tech PR pros are dying to believe that IT decision-makers are out there...
View ArticleTrends Affecting Tech PR
View more presentations from Luca Penati. Last week I spoke at Santa Clara University about the changes in the media industry and the impact these have on PR. It was my opportunity to speak about Tech...
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